1.  Grab the reader’s attention

If you want to sell a product or service, then the focus of the ad should be the product or the service.   If it’s a print ad, use the best photography you can and focus on the ad theme. 

2.  Choose a Memorable Toll Free Vanity Number

Studies shows that using the right toll free vanity number can easily increase the effectiveness of an advertising campaign many fold.  Based on past experiences, you should see an increase in response of up to 300% and an increase in sales from 20 to 200%.  The benefit of using a toll free vanity number drops right to the bottom line and results in a corresponding  increase in sales and profits 

3.  Target your customer’s needs

An advertisement must be personally significant to the reader if you expect a response.  An ad that features a specific problem and a specific solution will get a response from people who have that specific problem.  A general advertisement that simply lists services is often a bad idea. 

4.  Create a strong headline

How do people decide what to read? They read the headlines!   .... and a great headline can double or triple the response rate to your advertising.

How do you get more people to read your ad? Write a great headline. Identify your target audience, list benefits, give news, and promise helpful information

5.  Offer something good

Your ad response is a direct result of how appealing your offer is and how creative you are in your presentation.   A poor offer often results in poor response.  Conversely, a great offer often results in great response.  As a rule, always make the strongest offer you can.

6.  Create an appeal that works by using words that sell

Money.  Fear.  Love.  Free.  Fast.  Easy.  Now.   It’s all in the words you use.

People will respond if your ads create an emotional response or desire.  Emotions are so much stronger than logic.  The stronger the emotional response you can draw from your readers, the higher your response rate should be. 

7.  Make your ad easy to look at and easy to read

A poor design will ruin the response rate of your advertising. Good ads use font, color, balance, contrast, space and emphasis to hold the readers attention and increase  comprehension.

8.  Be classy

To the public, your advertising is your business. You want to make sure your advertising is as professional and polished as the quality of your services. Poor quality advertising reflects badly on your company and can make people question the quality of your services.

9.  Use media wisely

Each media is unique so you have to be sure to design your advertising around your chosen media. A great yellow page ad often makes a terrible postcard. An excellent newspaper ad may fail in the yellow pages. If your ad runs too often, or not enough, or in the wrong place, or at the wrong time, you'll waste your money. By understanding and using your specific media wisely, you will cut your costs and increase consumer response rates. 

10.  Test & Test Again

Success in advertising comes from not repeating mistakes.

To know what is working, you must measure results. You'll want to track the toll free vanity number so you know where the calls are coming from. If you don’t track your ads, you will never know where to invest more ad dollars to maximize response rates and minimize mistakes.